I enjoy getting a chance to listen to new artists I couldn't take it all the time though peppered in my custom station. I always listen all the way through to give it chance. Most of these songs I don't have a reaction to--I won't give it a thumbs up or thumbs down. The songs I like, I will give a thumbs up. But as a listener, just because I liked it doesn't mean I'll go out an buy it.
A song really has to hit you and make you go Wow! They had that wow! I think a lot of artists are encountering this when they see those "likes" in their stats, and maybe that's why it's not translating to sales. All you can ask though is for the chance to have people listen to you. The onus is on the artist to make compelling music that people want to buy. Well, I have just tried out Jango for a few days and here are my results.
Please note that I used premium targeting, which uses 2 credits per play as opposed to 1 it just didn't seem to make sense to pay to have people in Taiwan listening to my music, when I'm trying to get more active fans, coming to my shows in California.
What will I spend it on instead? That day rendered about plays on my Myspace page and 50 email list signups. That's more plays and WAY more fans then Jango's paid campaign for 6 months. I don't think there's any way around traditional PR, if you want to have any kind of major sucess! Hi, I've been on Jango about three weeks so far and it has delivered what it promised, nothing more, nothing less.
I love the realness that you guys have put into these posts. I was really feeling a lot of the points that were made. I would just add on by saying that Jango does not guarentee record sales, they only guarentee paid plays. Thats fair. I agree with the PP who stated that it is up to each artist to make music that people want to buy. The major labels are not for everyone. Question, how many starving artists out there really have the money for major PR? Some of you must be newbies who say they'd rather shop for a deal thru a label Take a number!
You need more than a wow factor, you need to be nothing short of amazing, or at least willing to compromise all of your integrity for money and fame. Relenquish all of who you are as an artist to some label dickhead that cares nothing about your creativity, only your ability to sell records. And guess what else? When you sign a deal, it is not in the form of 5 million dollars like The X Factor would have you to believe! Artists make money off shows, but early in the career, very little off record sales..
At least until your album is shipping double platinum. Thats no fault of Jango or any of the competitors. Take Jango at face value and use it for what it is designed for You still have to do the hard work, you don't just sign up for a service and think thats it. To the PP venting about all the hos and fake gangstas, I agree totally, but guess what??
Consumers are buying the crap so it must have a market I am no judge, I have been an indie artist for over 12 years, and have worked with FAMOUS producers and even as an office assistant at an idie backed by a major label. I have relatives in the industry and in television and I'm not just on here talking mess. The industry as a whole has and is constantly changing, and I feel that us indie artists stand the best chance to be left with the most important thing of all Hats off to you Jango!!!
Keep the Fiyah Blazing!! Sistah Fiyah 10, Degrees Reggae Pop artist on Jango Radio. Like some of you, I was a bit skeptical of using Jango services. The thought of paying for spins just kind of seemed wrong to me. Usually, the rule is that 'He who has the most gold, rules".
However, my perception was changed after a visit to my entertainment attorney. He told me about a function that he was invited to where some record company had an artist that they wanted to promote on a 'large-ear'd' radio network.
The company setup a meet and greet with all of the program directors, had the artist perform, rented out a race track, and let the execs drive stock cars until their hearts were content My 7 year old daughter loved it. Have I heard it recently? Was the money worth it? Who knows Therefore my wife and I decided to release a song and promote it using Jango. After plays, we've made 40 new fans with 15 likes. Very cool. My only complaint thus far is that in order to email fans, fans will have to check their messages on the Jango website, which most fans may not do.
Overall, I would highly recommend any independent artist that wants to get a gauge on where their sound is and what their target markets think of it. This kind of access is crucial. If you get a chance Jango asks you to pay for play. In the old days this was called Payola and is illegal. Jango does not pay performance royalties - so they are breaking copyright law. Jango does not pay Soundexchange - so they are breaking copyright law.
Jango does not pay mechanicals - so they are breaking copyright law. Jango will not let you remove your songs. That's illegal. They want you to retitle them. That's illegal too. They put you on other sites which also don't pay royalties. There are three different sites that I know of that are Jango retitled. If you get fans or their Facebook links, you can't write to these people because of Facebook freezing your account if you try to. I've used Jango for an act I am managing and I'm not really clear what the point is I like to see the Demographic crossover info and it's nice to see that someone in Hong Kong or Hawaii likes the music.
But here's the thing: NONE of the hundreds of 'fans' from Jango ever join us on Facebook or Twitter or engage with the act in any meaningful way including buying products. But it seems statistically unlikely that NONE of these big music fans will go the extra mile and, say, go to Facebook to see the video or hear more songs.
When people love music or anything they can't wait to share it with their friends, in person or online, or to find out more; Google the band, check out their Facebook.
Also: yes it is great to target listeners who like similar music. But listens really isn't that many. Here in the UK, even the low-rated local radio stations have tens of thousands of listeners to their new music shows.
Jango gives you little morale boost - lots of people apparently like your music and, even better, those people like 'proper' name artists too. But, beyond that I have also experimented with Jango over the last few years and we recently launched a new album and invited our alleged "fans" to participate in a free download of 3 songs.
Not one fan responded out of several hundred which struck us as odd. I am beginning to wonder if these fans are not software generated and the whole Jango experience is one giant fraud on one level. My experience with Jango has actually been very well - so much so that I'm considering actually paying for plays. I signed up with CD-Baby and they offered the free plays to start and then the 10 free plays a week.
I took the , and the 10 per week. I currently have four songs on Jango and here are my stats since I signed up in January Play Stats Songs Total Plays Credits Used Likes I Hope I really don't expect to see sales from this as I really don't expect to see sales from any of these sites.
In the case of Jango, listeners now know that some portion of the music they're hearing was selected not because an editor liked it, not because some algorithm calculated its similarity with other songs, not because it was popular with other listeners who have similar tastes, but simply because the artist paid for it.
This tarnishes the entire service with a distinct air of "suck"--which is too bad, since I actually liked Jango when I tried it a little more than a year ago. Who'd pay for that kind of exposure? I know that times are hard, and Web radio needs new sources of revenue, but asking musicians to pony up for plays is no way to build a serious, long-lasting business. Here's the deal, musicians: if you want to make a living playing music, somebody should be paying you for your music.
Not the other way around. If nobody's buying, consider it a hobby, not a career. Be respectful, keep it civil and stay on topic. What's happening much more is that our users are liking the songs, even becoming "fans" of the artists.
If it weren't for Airplay, there is no way these emerging artists and these new fans would have connected. The move comes a few months after Targetspot CEO Doug Perlson claimed that payola can save not just webcasters but the entire music business , in a widely-circulated piece in which he argued that the ban on payola "helps no one: not the public, nor the stations, nor the music industry, and especially not the artists. Do you? View Iframe URL.
Remember that in order to get your music automatically placed in rotation on users stations, you must apply credits to the song s you want promoted. You can apply credits to your song s from your Play Credits menu, Use Credits page using the apply credits tool. Once you apply your credits, your song s will automatically begin rotation, and you can keep track of your listeners and fans from your Recent Listener feed located on your Home page as well as your Listeners page.
You can preview your promo unit at anytime to see what your listeners view on Jango from your Campaign Settings menu, Promo Unit page by clicking preview unit at the top of the page. Remember that your promo unit only shows to listeners when your song is being automatically played via play credits. It is up to each listener to choose to rate your music and become your fan. Make sure you are selecting appropriate similar artist targets. This is the most important aspect of a campaign.
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